In an article written for Harvard’s Nieman Reports special issue on Local News, Richard Anderson, founder of the award-winning Village Soup web sites argues that most newspapers get it all wrong when they go on the web because they think of the site as a performance, a stage show, while his "community host" model combines that "show" with something like a trade show floor where everyone can gather to share ideas, browse and buy. Here’s Richard:
The conventional community newspaper approach to going online is analogous to an event production; just as a star performs on stage, reporters
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