First employment classifieds. Then automotive advertising moved massively online. And now a (the executive summary) of new report out of the US by Borrell Associates suggests real estate advertising dollars are going to jump to the web in a big way.
For newspapers the situation is worse. We project that coming off last year’s high of almost $5.2 billion in print advertising, there will be a 6.8 percent decline this year (2007), almost the same again in 2008, followed by a stunning 16 percent fall in 2009 and 13 percent in 2010. By then, real estate marketers
Continue reading US experts see sharp decline in Real Estate print advertising
Peggy Drexler, a psychology professor from Cornell University has written a marvelous, thoughtful piece on newspapers and the net that warns that, while local newspapers are certainly healthy and strong and likely to survive, journalism — the passionate deep reporting and storytelling that makes them great — is not.
As newspaper companies adapt to the realities of consumers who can travel the world on their iPhone, I am afraid they are going to become a shell of their original purpose; a brand name for a collection of niche publications, free tabloids and assorted Web sites. The center, that
Continue reading Newspapers in danger of abandoning their mission
I have yet to see a single full episode of The Wire – a critically-acclaimed cable TV show out of the US that chronicled Baltimore’s seedy drug subculture and ended its five season run with a long story arc set in a fictional Baltimore newsroom – but after reading this blog post by exec producer David Simon I want to watch the whole darn thing. In the post Simon rips US journalists who loved or hated the show and wrote about it extensively, for failing to note the key point of the season – the paper sucked. It was
Continue reading The Wire’s final season
(Hint: Think radio. Another hint – it’s a conversation – remember?)
Howard Owens was right – we should never have begun dumping our printed paper onto the web. It’s been a disaster — sucking enormous resources and energy, requiring, massive, multi-million $ CMS’s, producing little of real value, and blinding us to the real strength of the medium. Online news is lot more like radio than print. Online news lives in three dimensions — height, and width on the web "page" yes, but also TIME. It exists in time, it is not frozen in place the
Continue reading Here’s how we should be doing news on the web
Here’s an embedded slide show of a presentation I created using Google’s free Documents tools. The tools is very fast and easy, if somewhat less than sophisticated in terms of transitions etc. It has some interesting functionality – it allows people to join an online conversation about the presentation in real time in a sidebar, a kind of open back channel. Not sure if I’d use that in a classroom situation, but it might be interesting in a distance learning environment. Oh, and did I mention it was free?This presentation was on the difference between print and online advertising.In
Continue reading Online teaching tools
Every time I read Angela or any other video blogger talk about “telling visual stories” or being “narrative,” I recoil. Screw the story. Show me something interesting. It takes a damn lot of talent to tell a good story, and to really make a story sing, you’ve got to get into that whole production value thing, which as we know, has damn little ROI on the web.
With video, show me something interesting and check your storytelling at the door | Howard Owens
This is why I like reading Howard Owen’s blog. He can be as prickly
Continue reading Screw the story
Okay, it may not be rush out onto the streets and kiss the nearest nurse news, but it’s better than we’ve been expecting; the latest NADbank data shows growing online news consumption, stable newspaper readership in the top markets and a healthy community paper business. From Media in Canada:
NADbank’s 2007 readership study, released today, shows readership results for 82 Canadian daily newspapers, and two Detroit dailies, in 54 urban markets across Canada – and the industry is remaining stable. Online is growing, community papers are thriving and in market-by-market break-downs, there are some clear winners and close
Continue reading Newspapers’ online daily readership up
Twitter, a micro-blogging tool that slipped a 140 character noose around the neck of the net’s geekish crowd about a year or so ago and has kept them on that short leash ever since, has also proven to be a useful kind of cattle prod in the task of shocking newsrooms into the 21st century. The very first time I showed a roomful of journalists and advertising reps David Troy’s Twittervision, (a mashup of Google Maps and the public Twitter stream of ‘tweets’) the universal look of incomprehension on the gathered faces was like a frigid blast of winter
Continue reading A novel use for twitter – a teaching taser