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Goodbye advertising, hello circulation!

(Cross posted from ShiftLock, my tech column in the Canadian Newspaper Association’s paper, The Publisher)

Straws in the wind, or a sea change blowing in?

This past quarter at the New York Times (and my own newspaper and many, many others) circulation surpassed advertising as the dominant revenue source for newspaper operations. Advertising revenue for US newspapers showed double digit declines for the 8th consecutive quarter. A brand-new Portuguese national daily newspaper is attracting attention – and readers – with a design philosophy that places readers and their daily needs first. Paid circulation jumped by 50 percent within five

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