The web atomizes news, shatters it into its smallest pieces, and forces each and every one of them to pay its own way, to compete in a massive, unregulated, freewheeling marketplace.
Most of our bits can’t. Compete, that is.
The basic economic model of most newspapers is based on bundling — content and audiences. We bundle disparate content (bridge columns and court reports) in order to bundle a larger audience (card players and voyeurs) for delivery to advertisers. This is a model that’s worked extremely well for over a hundred years; the incremental costs of adding new content –
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