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Now that the seas seem calm – launch the lifeboats

It was only last summer that researchers presenting a State of the (Canadian) Media report offered the cautious suggestion that newspapers’ decades long slide in market penetration might finally have hit a “floor” or at least flattened for the foreseeable future in the 30 per cent neighbourhood. Frankly, to me it sounded like whistling past the graveyard; an excuse for managers to keep their heads down and focus on cost containment while keeping one eye on the retirement clock. 

Don’t wait until you’re sinking to launch your lifeboats

But to many it seemed a not unreasonable conclusion – especially

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