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Brits create The Churner Prize


Nobody enjoys mockery (or, as they put it, "taking the piss" out of someone) as do the Brits and now, it’s the British press’s turn.
The Churner Prize has sprung up setting its sights on the british press – "churnalists" in their words.
Clearly written by member(s) of the press there, the site explains itself this way:

Journalists are becoming churnalists. Denied the time, money and resources to do the job properly, many hacks now churn out stories without checking facts or sources.
But it’s not their fault, and the best (worst) churnalism is worth celebrating.
So we’ve created The Churner Prize. We’ll post examples of churnalism on this site and regularly award The Churner Prize to the most deserving recipients.

Think "Frank Magazine" focussed solely on pointing out the failures of
the British press with a certain wit and style. And their darts seem
very well aimed, for the most part – pointing out the ways we rip off
each other or are manipulated by public relations experts.
They’ve even awarded themselves a Churner Prize, after an acerbic reader took one of their posts to task for hypocrisy.
I pass it along for three reasons:

  1. You might find it amusing, if occasionally cringe-inducing;
  2. It’s a interesting example of the new pamphleteering that blogging tools have given birth to;
  3. I learned about them because they started "following" me on Twitter, the micro-blogging tool.

This last point is an example of an emerging aspect of web publishing – attention as a form of currency. The Churner Prize folk pay me attention (by following my Twitter account) in the hopes that I will follow theirs – and from there, jump to looking at and becoming a reader of, their website. (It should be noted that in their case their offering me counterfeit currency – they’ve signed up to follow my Twitter account, but a quick check of their account show they’re following over 1,000 already and clearly won’t be paying attention to them…)

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