Doc Searls – co-author of the brilliant
Here, he says it better:
the problem with most news: it isn’t. It’s olds. It happened hours ago,
or last night, or yesterday, or last month, or before whenever the
deadline was in the news organization’s current “news cycle”. It’s not
Unless, of course, it’s been fed out through syndication and picked
up by a news reader or feed search engine (e.g. Google Blogsearch or
Technorati) that’s paying attention to how long ago something got
Note that feeding is not cycling. Rivers don’t flow in circles.
News is a river, not a lake. It is active, not static. It’s what’s happening, not what happened. Or not only what happened.
Because it’s not enough to be “online” or to have a “presence” on the Web.
To be truly alive, truly new, truly part of the life of its readers,
a newspaper needs to be on the live web and not just the static one. It
needs to flow news, and not just post it.
It needs to flow rivers of news, or newsrivers.
A year from now every newspaper will have a newsriver — if not many
of them. Most papers will copy other papers, of course. But one paper
will start the trend, take the lead, and break the ice that’s damned up
their purpose in static sites and tombed archives.
Doc’s points are so simple, so direct, so obvious, they almost disappear when you look at them straight on. Of course news is organic, flowing, constant. And increasingly – think
So why don’t we undam the damn river of information we collect and carefully bottle ever day?